A new design for our signature beer
Still brewed using the same original recipe, “Bois en Une” now reveals a livelier, fresher, and more spontaneous identity.
Conceived as a natural extension of the La Parqueterie brand, this new label better captures the spirit that has surrounded the beer since its inception: lingering conversations, a warm atmosphere, and the joy of simple pleasures. With its citrus notes and approachable character, “Bois en Une” is an IPA that’s just as enjoyable at home gatherings as it is on a terrace at the end of the day.
Much more than just a beer
Over time, “Bois en Une” has become a signature feature of the showroom. It’s a beer you naturally reach for, without any special occasion, simply because the moment calls for it.
With this new visual identity, we wanted to give it an image that better reflects what it stands for today: something more free-spirited, warmer, and more vibrant.
Coming soon
You’ll soon be able to find “Bois en Une” at our events as well as at several carefully selected establishments in the region.
“Bois en Une” is getting a makeover. Still brewed using the same original recipe, our signature beer now boasts a more vibrant, warm, and inviting identity, staying true to the spirit of La Parqueterie and the moments of togetherness it has helped celebrate since its inception.
